The ftr system is an example of the new public transport concept of bus rapid transit, in this case using Wright Street Car articulated buses in conjunction with infrastructure upgrades provided by the local authority. The vehicles are branded as the future of travel, the company stating that "ftr" is texting shorthand for "future". Each 'StreetCar' vehicle costs over £300,000, and features a separate driver ('pilot') compartment at the front, resembling to some extent similar designs in continental Europe.