Definitions for "Semiotics"
The study of signs as an element of communication; the analysis of systems of communication; -- also called semiology.
a theory of signs and symbols, including as branches semantics, pragmatics and syntactics.
A form of social description and analysis which, used in research, puts particular emphasis on an understanding and exploration of the cultural context in which the work is taking place. Advertising and other images (including overt and implied symbolism), language, societal assumptions, media content and style, packaging design, etc, are evaluated since they provide the cultural framework within which, for example, purchasing patterns develop and can be influenced.
Keywords:  semeiotics
Same as Semeiotics.