The study of signs as an element of communication; the analysis of systems of communication; -- also called semiology.
a theory of signs and symbols, including as branches semantics, pragmatics and syntactics.
A form of social description and analysis which, used in research, puts particular emphasis on an understanding and exploration of the cultural context in which the work is taking place. Advertising and other images (including overt and implied symbolism), language, societal assumptions, media content and style, packaging design, etc, are evaluated since they provide the cultural framework within which, for example, purchasing patterns develop and can be influenced.
The theory of symbols and signs which explores how people glean meaning from words, sounds, and pictures. Sometimes used in researching names for various products and services. Can be relevant in media planning where the nature of the medium may be thought semiotically significant
Used in research, semiotics is a type of social description and analysis which places specific emphasis upon an understanding and exploration of the cultural context within which the particular work is taking place.
The study of symbols and signs.
The study of signs, as they may be perceived in literary works, including plays. Semiotics is a contemporary tool of dramaturgical analysis that offers the possibility of identifying all the ingredients of drama (staging as well as language) and determining the precise conjunctions between them.
(philosophy) a philosophical theory of the functions of signs and symbols
The study of signs. Links: [S4B] semiotics.
Part of a move (spearheaded by Ferdinand de Saussure) in linguistic theory away from understanding how languages developed historically, or diachronically , to looking at them as structures at a single moment in time, or synchronically . Saussure was interested in how the individual elements of language— signs —worked together, according to rules of selection and combination, to produce meaning. A fundamental principle of Saussure's theory was the premise that the relationship between the two “parts” of a sign—a word (or signifier ) and the concept it refers to (the signified )—is not natural but arbitrary, determined by convention. See also Close-Up box 3.1 in textbook.
The study of how sign systems work that includes the study of language, ritual, symbolism or anything that can communicate meanings between people.
semiotics, or semiology, is the science of signs. Semiotic theories and methods have been applied to a wide range of phenomena including visual images, objects and cultures. See the work of Roland Barthes and Charles Peirce.
study of the process of semeiosis
The study of signs, symbols and the systems by which they are linked and given meaning. Semiology can be studied in the context of language, behavior and activities such as ritual and ceremony.
"Branch of linguistic study primarily concerned with human use of sign, symbol, syntax, and semantics."
Semiotics, semiotic, or semiology, is the study of signs and symbols, both individually and grouped in sign systems. It includes the study of how meaning is constructed and understood. Semioticians also sometimes examine how organisms make predictions about and adapt to their semiotic niche in the world (see semiosis).