the space in a print advertisement that does not contain any text, illustrations, or graphics; the blank space in and around the individual elements of an advertisement. An important advertising design factor.
As the name implies, that portion of the promotion piece left blank, intentionally, without print or illustration. White space eliminates a cluttered look and makes the piece more inviting to the reader.
Any string of spaces and/or tabs is referred to as whitespace. Under certain circumstances (depending on the shell and/or function being used) the Newline character may also be counted as whitespace. The name comes simply from the appearance of these characters on a screen: white.
A defined zone around a trademark where neither text nor other graphic elements (such as images or other logos) can be placed. The white space supports the representative effect of a trademark. The Heraeus wordmark is surrounded by white space defined in more detail in the Corporate Design Manual.