The website address of the landing page, displayed on screen as part of your listing.

The "cosmetic" URL that displays in your ad.

The URL that is shown in the ad. Contrast with Destination URL.

The website address which is shown in the PPC Marketing advert.

The line in a an ad showing the destination web address.

The URL displayed in the ad. This may be a shortened version of the destination URL. The various pay-per-click providers have editorial guidelines regarding how long the display URL should be and what it should contain - it must have some sort of relationship to the destination URL.

The url that you wish to show to users when creating a campaign (not necessarily the same as the click-through URL)

The URL that usually is the top-level domain name of your website and that is displayed in the search results in a PPCSE.