A group of words, smaller than a clause, which forms a grammatical unit. This group of word typically contains one or more keywords. Generally, it is more effective to build an SEO campaign around key phrase than keywords. First, it is very difficult to rank well for highly competitive keywords. Second, people that look to purchase something tends to be very specific about what they are looking for. For instance, you may find it a futile effort to rank well for the keyword "watches". However, you may want to consider key phrases such as "inexpensive watches", "gold watches", or something more specific like "inexpensive gold rolex watches". Finding the best key phrases for your web pages is very important part of SEO (think high search traffic, but something that you can rank well with). Here are some tools that can help you finding the right key phrases for your site: Search Term Suggestion Tool Google AdWords Keyword Tool See Keyword.
Also called keyword phrase. It is a search phrase made up of keywords. Web searcher use key phrases to query search engines. See also: AdWords, Alt Tag, Anchor Text, Bidding, Body Copy, Heading Tag, Keyword, Keyword Density, Keyword Popularity, Keyword Prominence, Keyword Research, Keyword Rich, Keyword Stuffing