limiting marketing communications to people who have identified themselves as interested in receiving the material (see opt in/out and spam).
Sending email and online newsletters to individuals who have agreed to receive this correspondence. Typically, they have voluntarily provided their email address to you by signing up at your web site. Each email that goes out must give these recipients the ability to "unsubscribe" from your list.
Permission marketing is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.
sending email to those customers that have agreed to receive it.
Marketing based on obtaining customer consent to receive information from a company.
Using Opt-In lists to send advertising material.
Marketing focused on a consumer’s agreement to receive marketing messages from a company.
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Sending information that has been requested by the participant (they've given permission), contrasted with “interruption marketing” (mass marketing to those who've not requested the information).
The marketing of products and services to customers who have explicitly chosen to receive such details.
Obtaining customer consent to receive information from the company. Permission marketing in the online world takes the form of email promotions and newsletters.
A marketing method whereby companies get their customers' permission to market products or services to them. By talking only to volunteers, permission marketing guarantees that consumers pay more attention to the marketing message. The term was coined by author Seth Godin in his book, Permission Marketing. See also Explicit Bargain.
A marketing campaign where an individual has given a company permission to market its products and services to them, usually through e-mail.
marketing centered around getting customer's consent to receive information from a company.
A term introduced by Seth Godin in a book of the same name the explained the proper netiquette for incorporating email into Internet marketing campaigns. By choosing to opt-in for future mailings, customers essentially give their permission for companies to contact them. The theory driving permission marketing is that it lets companies reach those parties who are most interested in their products and services with their permission.
Getting people to give you permission to market to them via the Internet.
Marketing based on getting a users consent to receive information from your company or web site.
marketing based on sending customers information, after having previously obtained their permission to do so (as opposed to spamming, where you don't ask for anything at all). Usually done with opt-in mail lists and newsletters, containing marketing information. PPC - Pay Per Click. A system of advertising, where payment is based on click-throughs.
Marketing to customers who have opted-in.
Permission marketing is a term used in e-marketing. Marketers will ask permission before they send advertisements to prospective customers. It is used by some Internet marketers, email marketers, and telephone marketers.