A method for verifying opt-in subscriptions by sending an e-mail notification to the subscriber after he or she has opted in on an organizationâ€(tm)s website. This confirmation message allows the user to opt-out immediately if he or she did not intend to opt-in.
In email marketing, a consumer who after initially requesting to receive commercial emails from a company/in a field, confirms the request by clicking on a link in an email received as a result of the initial request.
When a subscriber joins your mailing list an immediate emailed message is sent requesting confirmation of their intentions by replying to the email. This is the method required by Net Atlantic for list owners in acquiring their members. Also known as double opt-in.