A corrugated cardboard carton, frequently tailor made, to contain one volume, a set, etc. This is usually the protective container in which the material is mailed; also called Mailing Carton. to top
A corrugated cardboard package, typically designed to hold one volume of a book or one set, etc. A mailer is used as an outer protective wrapper for mailing purposes and sometimes is termed mailing carton. Mailer also refers to one who uses the mails as an advertising medium to promote a product or service to persons or organizations appearing on a house list or the mailing lists of others. See also ALL-FLAPS-MEET MAILER INDICIA JIFFY BAG ONE PIECE FOLDER (OPF)
1. Direct mail advertiser who promotes products or services by using house lists or his own list - or the two combined. 2. Folded carton, wrapper, or tube used to protect materials in the mail. 3. Printed direct mail advertising piece.