Definitions for "Selective Binding"
The process allowing an advertisement to be inserted into specified issues of a magazine. Selective binding also allows specific pages to be inserted in a catalogue.
The computerized, database-driven binding process that has greatly expanded the economic feasibility of breaking out regional or interest-specific advertising and/or editorial editions of a given issue. Selectively bound, ink-jetted messages are becoming a viable option for subscription promotion and for editorial customization that serves circulation goals, as well as for advertising messages.
Placing signatures or inserts in magazines or catalogs according to demographic or geographic guidelines.