The process allowing an advertisement to be inserted into specified issues of a magazine. Selective binding also allows specific pages to be inserted in a catalogue.
The computerized, database-driven binding process that has greatly expanded the economic feasibility of breaking out regional or interest-specific advertising and/or editorial editions of a given issue. Selectively bound, ink-jetted messages are becoming a viable option for subscription promotion and for editorial customization that serves circulation goals, as well as for advertising messages.
Placing signatures or inserts in magazines or catalogs according to demographic or geographic guidelines.
The personalized production of bound print products from a selection of components. Selective binding can be used to produce different versions of catalogs tailored to specific customer groups or when various advertising motifs are required for different issues of a magazine.
Recent developments in binding technology allow specific sections to be included or excluded from a single copy within a print run dependant upon electronic information linked to the address file the recipient. This is known as selective binding.
Creating insert-specific or customised editions of a given magazine targeted at selected readers in a computerised mail register.
Creating special editions of a given magazine issue, consisting of fixed content as well as varying signatures in order to target or appeal to selected readers.
