An organization or program which manages ad banners or delivers advertising to a userâ€²s browser. An ad server program is usually sophisticated enough to be able to track web site statistics, count impressions and record clicks, which means that the adverts can then be targeted towards users likely to benefit from the service being advertised.
A computer, normally operated by a third party, that delivers and tracks advertisements independent of the web site where the ad is being displayed. Use of an ad server helps establish trust between an advertiser and publisher since the statistics are maintained by a objective third party.
The server that hosts graphical images for merchants. When a user requests a content page, certain images are served to the page from a variety of different ad servers, such as DoubleClick, 24/7, LinkShare, or the merchant's own server. The location of the server can be seen in the bar at the bottom of the page. LinkShare can track images, no matter who serves them, by using a 1x1 pixel.
Companies/technology for storing many clients' ad graphics from many campaigns in a central computer on the internet. A line of html code on a web page calls the ad server - which then delivers proper ads. The ad server then counts the delivery and any clickthroughs. Ad Servers allow for very sophisticated targeting/measurement. The big Ad Servers are owned by the bigger Ad Networks. They are used to serve some of their own ads as well as many others.
Name for the organization, hardware, and software that deliver advertising creative to the user’s browser. The ad server typically is responsible for selecting the appropriate ad to serve by frequency control and targeting. The ad server also performs a variety of other administrative tasks including the counting of impressions and clicks, and report generation.
A type of Web server that exists to send advertising over the Web. Web sites often contract with another company to manage the advertising, tracking Web surfers, monitoring the ads that are clicked, and so on. Many commercial Web site pages viewed come from multiple sites: one part of the page comes from the site being browsed and the advertising from the ad server.
A third-party system composed of powerful server hardware, ad serving software, and a powerful internet connection, used by advertisers and web publishers for rapid and reliable display of online advertisements. An important component of ad servers is independent tracking of ad display and click information. Many ad networks, including Burst and Fastclick, offer separately licensed versions of their own ad servers which may be used by web publishers who manage some or all of their own advertising sales rather than outsourcing to ad networks.