The list manager and moderator roles are similar in many respects. In fact, a moderator is, more or less, the list manager of a discussion list --with, of course, the added responsibility of moderating the content of the posts distributed to the list. List managers monitor list activity for newsletters and unmoderated discussion lists, distribute appropriate information to the list, and handle any questions or issues that might come up (regarding, for example, unsubscribe difficulties or any misuse of the list by a subscriber).
The List Manager works for a list owner and his or her primary responsibility is to promote the list to mailers and list brokers. It can be either an in-house or outsourced position.
A person who oversees the use of a list(s) by others. The list manager, if not also the list owner, serves the owner by promoting and marketing a list, record keeping and list cleaning, along with the collection of list usage fees.
The person who handles all aspects of list rentals for owners.
Most list managers have exclusive relationships with list owners. Their role is to promote their managed properties to list brokers and others who wish to facilitate list rentals and exchanges.
List Manager is a Campaigner tool that allows you to create, update, manage, and grow your contact databases. A contact database consists of a list of customer information, including email addresses, to which email campaigns are sent. A contact database is at the heart of an email marketing campaign as it contains customer information from clients who have requested information about products and services.
a directory containing details of lists and insert opportunities held or promoted by DMA members
an individual or firm that manages and markets the list owner's mailing list for a fee
a person who serves the owner of the list by handling all the details of renting their customer file
An OS/2 component in a Content Manager system that controls cache. The list manager server manages electronic queues, or lists, for the clients that link to it. The list manager server includes a server process and a dynamic link library (DLL) that contains the APIs for the list manager. The configuration server is a type of list manager server.
A person working for the list owner, that talks to people who want to rent a bulk email list, or to list brokers.
The organization or individual, often a list broker, that manages the promotion of a mailing list for rental or exchange.
Controller of email list or database entity
A company that manages and promotes mailing lists on behalf of list owners.
Owner or operator of opt-in e-mail newsletters or databases. Also software used to maintain a mailing list.
One who, as an employee of a list owner or as an outside agent is responsible for the use, by others, of a specific mailing list(s). The list manager generally serves the list owner in several (or all) of the following: List maintenance, list promotion and marketing, list clearance and record keeping, collecting for use of the list by others
Whereas a list broker works for a mailer, the list manager works for the list owner. The primary function is to promote the list to mailers and list brokers for list rental. List managers can be either an internal employee of the list owner, or part of an outside list management company paid a commission by the list owner. Management services usually include: marketing of the list, coordinating and controlling rental activity and accounting. The standard commission for a list manager is 10 percent.
