With an e-mail campaign, a rollout is comprised of a combination of lists, messages, and offers that are sent at the same time and under the same conditions.
When a mailer purchases the names remaining within a particular list segment.
Mailing a package to the remaining portion of a mailing list after having tested the package on a smaller portion of that list.
To mail the remaining portion of a mailing list after successfully testing a portion of that list.
To continue with the mailing after testing a portion of the mailing list.