unfulfilled desires (p. 170)
consumer needs that a formed by one's personality, culture, and the surrounding environment in which he or she lives; the specific way in which a consumer satisfies needs. See need.
The wishes, needs, cravings, demands or desires of human beings.
Wants are items you would like to have but do not need. Inline skates, compact discs, and computer games are wants, not needs.
What we desire. Our wants most times exceed our income and therefore we make decisions about how to spend it. If something is too expensive, or not available, we look at alternatives.
Desires for economic goods or services, not necessarily accompanied by the power to satisfy them.
Needs that are learned by a person.
The things that are not essential to your survival, such as a mobile phone, candy and chocolate, a CD or DVD or designer clothes for example. See 'Needs'.