households using television. the number of households in a given local market or nationally that were watching a particular television program or were watching any station during a given time period; used as a base for ratings. Also called sets in use. A Nielsen Media Research term. See ratings, persons using television (PUT) and sets-in-use.
The percentage of TV HHs viewing TV during a specific time period.
Household Using Television. Term used to represent the percentage of households with the television on at a particular time within a specified area.
Homes using television. A typical measurement in assessing ratings.
As used in rating reports, HUT represents the percentage of all television households in the survey area with one or more sets in use during a specific time period.
See Households Using Television.
homes using TV. The percentage of homes tuned in to TV at a particular time.
Households Using Television. The percentage of households in a market that have at least one television switched on.
Households Using Television. 3/4– The percentage of all television households in a survey area with one or more sets in use during a specific time period. The sum of the average ratings for a given time period will sometimes be higher than the HUT number because of households viewing multiple programs at the same time. If a household is watching two programs, it is counted toward each program rating but only once toward a HUT number.
An estimate of the number of households within a specified coverage area which are viewing any television programming during a specified time.
Households using television. This is the number of households watching television at a given time, used as the basis for determining Share.
homes using television HUT or homes using television at a particular time, is expressed as a percent of all TV homes. HUT differs from rating because it combines all viewing, rather than identifying specific program viewing.
Homes Using Television. The percent of homes that have their set on during a specified time period. A variation on HUT is PUT, Persons Using Television. A PUT is the percent of a specified demographic group that is viewing television.
In rating reports, HUT is a percentage of television households in a specified area watching TV during a given time period.
Homes Using Television. Percent of households with one or more sets tuned in at a given time.