Information Resources, Inc.. a major provider of marketing research information through its store tracking service involving a huge range of consumer packaged goods, with analysis and insights relevant to sales, market share, distribution, pricing, as well as advertising and promotion; also maintains a huge database on individual consumer purchase behavior, because it collects, analyzes, and interprets a wide array of data on all aspects of consumer behavior through tracking the more than 55,000 household consumers who make up a panel. Company brands include InfoScan (store tracking) and BehaviorScan (consumer behavior tracking).