Method of analyzing your database so that you can describe the characteristics of buyer segments.
tracking consumers' online activities and using the data to create a profile of each person's interests
the practice of tracking information about consumers' interests by monitoring their movements online. This can be done without using any personal information, but simply by analyzing the content, URL's, and other information about a user's browsing path/click-stream.
The practice of tracking information about consumers' interests by monitoring their movements online. This can be done without using any personal information, but simply by analyzing the content, URL Source: Internet Advertising Bureau