Consolidates and analyses raw business data and turns it into conclusive, actionable information. Enables companies to tap into disparate sources of customer, operational and market data and then use this information to gain a competitive edge. It provides companies with the intelligence needed to spot trends, enhance relationships, reduce financial risk and create new sales opportunities.
The broad category of information, processes and/or solutions that allow an enterprise to make business decisions. Business Intelligence encompasses tools and methods such as Decision Support Systems, Data Warehouses, Data Marts, Data Mining, OLAP, Intelligent Agents, and others.