The number of new subscribers who replacing those who have cancelled the service as a proportion of the total number of subscribers.... more on: Churn
The process of customer turnover, as occurs in many consumer service providers such as telecommunications and credit providers.
This is the term for subscribers leaving one cell phone operator to go to another.
The turnover of users on an online service, especially after the expiration of a free trial period.
the turnover rate of customers, particularly cable television system customers where for a variety of reasons (theft, poor service, transient client base, etc.) the same addresses are regularly dropping and adding service.
The turnover of cable television subscribers due to disconnects and/or new subscribers.
A measure of how many consumers are disconnecting from cable (or a cable service) in relation to those subscribing. There are many formulas but usually the higher the churn the worse for the company.
A measure of the proportion of subscribers that leave a service.
the rate at which existing customers leave a service provider.
Customers that disconnect from a network and then immediately reconnect either to the same network or to a rival.
Churn is a marketing or management measure indicating the percentage of the customer base which is lost by the firm within a certain time period
A measure of the tendency for an email list to shrink. It is the number of gross deletions from an email list divided by the size of the list over a period of time. A high churn rate can be costly over time and can be caused by low-quality list acquisitions, untargetted or undesirable content, or sending too frequently or infrequently.
The rate at which an organisation loses its customers, especially those receiving a subscription service, such as mobile communications. Reducing churn is one of the major applications for a data warehouse architecture.
Term used to describe the turnover in the number of subscribers to a network, typically measured monthly. There are several different ways of measuring churn (for instance, based on the subscriber base at the start or the end of the month) which means that comparisons between companies or between countries are not always meaningful.
Number of customers that have left the company expressed as a percentage of the average number of customers.
Churn or churn rate is a term from service industries. It refers to the amount of users of the service who are choosing not to continue subscribing to the service, versus the amount of newly acquired users and the amount of returning users. There are several different ways of measuring churn, but in general, a positive churn rate indicates that your user base is growing, and a negative one means that your base is shrinking. Clearly, nobody wants to keep a negative churn rate for long, as it is unsustainable and may result in shutting the service down.
Turnover of cable subscribers as a result of disconnects and new customers.
A generic term describing customer defection or disloyalty. Customer churn can be high in certain markets such as long-distance phone services, credit card companies and ISPs.
How many subscribers leave a mailing list (or how many email addresses go bad) over a certain length of time, usually expressed as a percentage of the whole list.
Rate of turnover in homes subscribing to cable or a pay-television system.
Customers disconnecting from mobile telephone networks. The 'churn rate' is the number of customers who disconnect from a network in a given period, divided by the average number of customers in that same period.
The relentless cycle of acquiring new customers and losing others that characterizes consumer e-commerce and reduces lifetime customer value because switching is so easy. (See switching costs, lifetime value of the customer.)
A term that describes customer attrition, or customer defection. A high churn rate implies high customer disloyalty.
A measure of the number of subscribers who leave or switch to another carrier's service.
How many subscribers, buyers or customers leave a mailing list over a certain period of time, usually expressed as a percentage of the whole list.
Churning is unconscious or conscious overtrading by a broker in a customer's account. Since brokers are most often compensated by the number of transactions made on a customer's behalf, there is temptation to trade too frequently, whether that's in stocks, bonds, or collective investment schemes.
Turnover. The churn percentage for a particular service is calculated by dividing the number of disconnects by the average number of customers for the period and multiplying by 100. The average number of customers is calculated by adding the accounting period beginning number and the accounting period ending number and dividing by two.
A measure of the number of subscribers who leave an email newsletter or discussion list over a given period of time. Best practiced when measured on a monthly basis.
Negative term referring to constantly searching out new customers to replace lost customers. A costly and inefficient way to run a business.
The total number of subscribers who disconnect from a cellular network in a given period. Churn is typically expressed as a rate per month, equal to the number of subscribers disconnected divided by the subscriber base.
The term used to describe customer turnover in the telecommunications industry. Customers change service providers for a number of reasons including; inaccurate billing and poor service or alternative providers offering new products and services, better value products and services and more attractive bundled packages.
The rate at which existing subscribers cancel their services is called churn. Churn is calculated as the number of subscribers disconnected in a given period divided by the average subscriber base for that period.
The rate at which customers abandon subscriptions to a service, usually in favor of a competitor. Churn is an unfortunate fact of life in the ISP business.
In any industry, a measure of the number of customers who leave or switch to another service provider, usually stated as a percentage.
Turnover in subscribers. Primarily refers to pay TV. Circulation Daily and weekly audience of a station.
An industry term, which refers to customer turnover. A wireless subscriber is said to “churn†when they cancel their mobile service with their current wireless carrier. A subscriber may either “churn†to another carrier, or they may simply choose not to have any wireless service. Churn is measured on a monthly basis. To get the total churn for a given period (typically quarterly or yearly) the monthly churn percentage is multiplied by the number of months in the period being measured. For instance, a carrier with 2% churn per month would have a quarterly churn rate of 6%, and an annual churn rate of 24%.