For luck chain letters, a story about good luck and/or bad luck experienced by a prior recipient. For money chain letters, a fictional account of money obtained by prior use of the letter. CLEVO
A statement, often given by a celebrity, affirming the value of a product, event or service. The authority, glamour, character or special knowledge of a celebrity can reflect on the advertised product. Michael Jordan, perceived as an expert on sports footwear, speaks for Nike. Customer testimonials are also commonly used.