Vehicle registration mark. When a vehicle is first registered the DVLA allocate a vehicle registration mark, which must be displayed. This VRM remains with a vehicle until it is destroyed, exported or transferred to another vehicle through a plate change.
Vehicle relationship management. Taken from customer relationship management (CRM), this is the ability to manage vehicles through all stages of their life cycles, including vehicle market planning, vehicle sales and distribution management, vehicle financials, and after-sales management.