Putting the elements of talent (actors, director, (rewriter, name producer) together on a project to make it a more attractive property.
Still a term most professionals link to television development, packaging is the linking of external elements such as directors, actors, and other writers, to a project without an offer. Since bad scripts, even with solid offers backing them, usually find it hard to attract major stars, automatic credibility comes with a project garnering artist support without money. With each new major element attached, the project moves closer to production, making it a more valuable commodity. Large agencies, management companies, and producers with artist relationships take special advantage of this process, as they can provide direct links from projects to talent. As the role of studios, distributors, and financiers shift, packaging an element to an existing piece of material becomes an even more important process.