A percentage of the profits the firm makes. Carry is the Holy Grail of venture capital. Typically, the general partners receive a combined 20 percent of the profit from investing. For instance, if a firm receives $100 million in capital for its fund, and over 10 years returns $400 million, the profit was $300 million. The investors, or limited partners, receive 80 percent or $240 million, and the general partners split 20 percent or $60 million among themselves. Some premier VC firms have reportedly raised carry to 30 percent.