The place on the Internet where an Internet resource, such as a Web page, is stored. A location is identified by a Universal Resource Locator (URL). The URL box in Netscape is called Location.
When establishing a website, it is Ivery important/I to secure the .com domain name which would logically be associated with your company. Many people either don't know how to use search engines or have grown weary of using them. Instead, they just type in the obvious domain name for the company when they do not know the URL. To show how important it is, Gateway2000 can be used as a perfect example. As Gateway2000 began its website, it found gateway.com was already taken by another technologically aggressive company with "Gateway" as part of its name. As a result, Gateway2000 had to settle for gw2k.com. Over time, Gateway2000 and the WWW exploded with popularity. Gateway2000 felt many customers were lost when their page did not come up at gateway.com when their primary competitors had theirs (Dell has dell.com and Micron is at micron.com). Gateway2000 eventually aquired gateway.com most likely after paying a premium price. Web traffic and revenue can be lost without the right location